Month: July 2016

Country star Chris Young to Headline CASE “Labor of Love” 2016; Concert to Benefit Team Rubicon

CASE Construction Equipment will host “Labor of Love” 2016 on Labor Day (Monday, Sept. 5, 2016), featuring headliner and award winning country music star Chris Young. Proceeds from the concert will benefit Team Rubicon, a disaster response organization comprised of more than 36,000 veterans and first responders, with the goal of helping the organization expand its skills training programs.

Tickets are on sale now and can be purchased at www.ticketmaster.com/laboroflove. Doors open at 11:30 AM and Chris Young takes the stage at 2:30 PM. The concert event, taking place at Racine Festival Park in Racine, Wisconsin (5 5th St, Racine, WI 53403), will also feature local food vendors, and a silent auction will further benefit Team Rubicon.

Kurt Coffey Named Vice President, CNH Industrial Parts & Service in North America

CNH Industrial Parts & Service, the aftersales product support division of CNH Industrial (NYSE: CNHI / MI: CNHI), has named Kurt Coffey as Vice President of CNH Industrial Parts & Service in North America. Kurt succeeds Scott Harris, who recently became Vice President of CNH Industrial’s CASE Construction division. Both changes resulted from Jim Hasler’s recent decision to retire as Vice President of CASE Construction after 34 years of dedicated service with the company.

As Vice President of CNH Industrial Parts & Service for North America, Kurt is responsible for the overall sales growth and profitability of the company’s aftersales products, services and parts operations in North America.

TechTalk: CASE Pro Control

Only CASE backhoes offer standard Pro Control (optional on the 580N EP), an anti-rebound feature that helps complete the swing of the boom at the exact point and location the operator desires, saving time associated with corrective measures and helping to minimize spillage.

For more information on the entire line of CASE backhoes, visit: CaseCE.com

Top Purchasing Considerations for Attachments and other Ancillary Systems and Components for Construction Equipment

Contractors are always looking for ways to increase their revenue while utilizing their current fleet. Investing in attachments and other ancillary components is one of the best ways to expand a contractor’s capabilities, and are often a smart financial decision as they generally cost very little compared to the revenue streams that can be opened up for a contractor with the increased versatility that they can offer.

While the decision to purchase a new attachment may be an easy one, there are several important considerations that go into buying—or renting—the right ancillary components for your machine.

CASE Construction Equipment Announces 2016 “Diamond Dealer” and “Gold Dealer” Award Winners

CASE Construction Equipment has released its list of 2016 “Diamond Dealer” and “Gold Dealer” award recipients as a part of its North American Construction Equipment Partnership Program. The awards recognize dealerships across the US and Canada for leadership in growing the CASE dealer network, as well as excellence in five categories: sales performance, marketing and communications, product support, parts support and training.

The 2016 Diamond Dealer award winners are: ASCO (Texas), Birkey’s Construction Equipment (Ill.), J.R. Brisson Equipment (Ontario), Burris Equipment Company (Ill.), Groff Tractor (Pa., Md. and N.J.), Hills Machinery (N.C., S.C.), HiTrac (Manitoba), Kucera Farm Supply (Ontario), McKeel Equipment (Ky.), Miller Bradford & Risberg (Wis., Mi. and Ill.), Nueces Power Equipment (Texas), Redhead Equipment (Saskatchewan) and State Equipment (Ky., W.Va.).

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