Equipment rental companies can typically be put into one of three categories:

• Large national rental company with large equipment
• Medium regional rental company with general equipment
• Small local rental company with key pieces of equipment

So, what is it that smaller rental companies need to grow their fleets? Specifically, what does a small company need to know if they want to grow not only their business, but also the size of their equipment fleet? There are some key observations that can help answer that question:

The construction equipment industry is seeing innovative new developments across all categories that are changing the way we work, and crawler dozers—once considered one of the more difficult machines to master—have now become considerably simpler to operate.

The key trends that are driving innovation in the crawler dozer category are centered primarily around operator experience—and this goes beyond comfortable cabs and easy-to-use controls.

CASE Construction Equipment has upgraded its F Series compact wheel loader lineup with new adjustable electro-hydraulic controls. This added functionality allows operators to adjust the responsiveness of the lift and tilt bucket functions for improved control and efficiency on the jobsite.

Lift and tilt settings can now be adjusted with two new 3-way rocker switches (high, medium, low) mounted on the side console, allowing operators to adjust the responsiveness of the loader lift arms independently of the attachment tilt functions. These new programmable settings allow operators to program the machine’s response based on their personal preferences, or to better meet the demands of the job at hand.

Tidewater Equipment has joined the CASE Construction Equipment dealer network and will represent the manufacturer in 42 counties spanning western and southern Georgia. The dealer will sell and service CASE equipment out of its Tifton, Smithville and Pinehurst locations, serving the landscaping, general construction, forestry and agricultural markets.

“The southeast is growing, it’s critical to the construction market now and for years to come, and Tidewater provides us a strong and established partner to support CASE equipment owners in the region,” says Brian Weisbaum, director of dealer development — North America, CASE Construction Equipment. “They’ve fully embraced our work by supporting causes we believe in such as Team Rubicon, and the leadership, sales and service staff give CASE a new and reliable partner in the region.”