Month: January 2021

CASE Dealer Sonsray Machinery Expands into Arizona

New Sonsray locations in Phoenix and Tucson will serve as full-line CASE Construction Equipment dealers with full rental and service operations.

CASE Construction Equipment dealer Sonsray Machinery is expanding into Arizona with new full-line CASE sales, rental and service operations in Phoenix and Tucson. The expansion further establishes Sonsray as the largest CASE dealer on the West Coast with 15 locations in five states: California, Washington, Oregon, Nevada and Arizona.

CASE Wins Prestigious Good Design® Award for Design of “Project Zeus”

“Project Zeus” is the CASE 580 EV backhoe loader — the construction industry’s first electric backhoe loader; award recognizes “most innovative and cutting-edge industrial, product and graphic designs produced around the world”.

CASE Construction Equipment has earned a 2020 Good Design Award® from the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press for “Project Zeus”: the CASE 580 EV (electric vehicle) backhoe loader — the world’s first electric backhoe. The award recognizes “the most innovative and cutting-edge industrial, product, and graphic designs produced around the world”.

CASE Hosts Live/Interactive Webcast on Preparing Construction Equipment for the Busy Season

Interactive CASE Earthmover webcast covered pre-season equipment activities that contractors and fleet managers can implement to ensure optimal operation and uptime for the busy construction season ahead.

CASE Construction Equipment hosted a live and interactive CASE Earthmover webcast on Wednesday, February 3, 2021 at 10 AM Central on preparing construction equipment for optimal productivity and uptime for the upcoming construction season. Topics covered included pre-season maintenance tips, transitioning equipment from winter to warm weather use, equipment utilization, and attachment/accessory considerations for contractors and fleet managers to take advantage of before the busy season kicks in.

580 EV Electric Backhoe Loader Earns Innovative Iron Award

The CASE 580 EV, the construction industry’s first fully electric backhoe loader, has been honored with a 2020 Innovative Iron Award from Compact Equipment magazine.

The awards are presented annually, highlighting the most inventive off-highway equipment, diesel engines, hand tools and OEM services and systems released to the market.

2021 Annual Report & Forecast

CASE Construction Equipment partners each year with Construction Equipment Magazine to produce the Annual Report & Forecast, an in-depth look at how the previous year in the greater construction industry performed compared to expectations, and what the industry anticipates for the year ahead.

It goes without saying that 2020 was not what anyone expected. While many of the industries we work in were deemed “essential”, the impact was notably felt across every market and region. Outlook and optimism varies by sector for 2021, as detailed by Rod Sutton, editorial director of Construction Equipment, in his introduction to this year’s Annual Report & Forecast:

CASE Names Terry Dolan as New Head of Sales and Marketing for CASE Construction Equipment in North America

CASE Construction Equipment has introduced Terry Dolan as its new Head of Sales and Marketing for CASE in North America. Dolan is a longtime construction industry executive who previously worked in the CASE organization in various strategic, sales, marketing and training roles. He has spent the last 20 years leading major global brands in sales and marketing positions, and will now lead CASE commercial operations in North America.

“We are fortunate to have someone of Terry’s caliber and experience lead our North American sales and marketing team,” says Leandro Lecheta, head of construction — North America, CNH Industrial. “His customer-focused leadership and deep knowledge of the industry will build on the growth initiated by our most recent innovations in product and support.”

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