Embarking on listening tour at CONEXPO/CON-AGG for real-world operator feedback

CASE Construction Equipment and BRUNT Workwear are joining forces with a formal and unique partnership to better the lives of the hard-working operators of America. This partnership will kick off within the CASE booth at CONEXPO/CON-AGG, through several days of customer research with construction tradesmen and women to best understand their everyday needs. The goal: gather real-world input from those on jobsites to build a new, first-of-its-kind ultimate construction equipment-operator boot from the ground up. Both BRUNT and CASE are dedicated to creating the best tools for the trades and are thrilled with the unique opportunity to craft the best options for their community.

“Operators are the bedrock of our industry. At CASE, we build machines that keep operators comfortable, productive and working hard,” says Rebecca Bortner, director of marketing, CASE Construction Equipment, North America. “That’s why we’re partnering with BRUNT. We loved the idea of collaborating to create boots built specifically with the operator in mind. Like CASE, BRUNT is obsessed with listening first then innovating and we’re excited to embark on this project together.”